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Archive for August, 2012

The Future of SWTOR – Jeff Hickman Interview

Published by under Breaking News,Interview,video on Aug. 18. 2012.

During the biggest gaming event in Europe, GamesCom gaming convention in Cologne, Germany, we had the opportunity to talk to the man whose decisions will have a great impact on the future of Star Wars: The Old Republic. Mr. Jeff Hickman, the new Executive Producer for Star Wars: The Old Republic sat down with us and talked on a number of topics. You can watch the exclusive interview in the video bellow and here’s a recap of topics that were discussed:
  

  • Introduction of Mr. Jeff Hickamn and his previous work as well as his tasks in the future
  • His thoughts and plans on how to make the Free to Play model a reality
  • When will Free to Play launch?
  • Correlation between announced content (new warzone, raid etc.) and launch of Free to Play
  • Once Free to Play goes live, will subscribers ever have to pay for anything (like a big expansion/content pack)?
  • Will Makeb increase the level cap?
  • How do you introduce a cash shop into a story MMO?
  • What is your stance on “Pay to Win”
  • What did 50+ mean when new space missions were announced
  • Number one community question was “When will our story continue”. Can you tell us more about that?
  • Why the space missions and not Makeb?
  • What is the future of SWTOR in Mr. Hickman’s words?

  

  

Interview transcript

Swtor Spy/Life: We are here with Jeff Hickman. If you would like to introduce yourself to the Star Wars: The Old Republic community, because people have not seen much of you before. They do know that you were the Live Producer before, but the first we really heard of you was when you made the announcement about free to play. If you could tell us about your previous work and what is your future role in Bioware.
  
Jeff Hickman: I am currently the Executive Producer on SWTOR. My background; I’ve been in the MMO industry since 2001. My first game was Dark Age of Camelot. I worked on Dark Age from the time it launched, joined Mythic about 6 months before it launched; helped launch that game. Eventually, in 2004, became the Executive Producer of DAOC. I was also the Executive Producer of Warhammer Online, so that was my game. So, for 13 years I spent my time building, launching and running big MMOs, that’s what I do. Of course, this was all in Mythic Entertainment and Mythic in 2006 became part of Electronic Arts and in 2008 Mythic became part of the Bioware team within Electronic Arts. So, in 2010, after we launched Warhammer Online, Ray and Greg came to me and said: “Hey, we’re getting ready to launch SWTOR. You’re the guy who’s launched, probably more MMOs than most people on the planet. We’d love your help, would you like to come down and help us launch SWTOR?” and I said: ”Sure, sounds good”. I moved to Austin, I love Austin, and I became the Executive Producer of Live Services. What that means is that I was basically responsible for anything not development related. That’s Customer support, it’s live production, which is the guys who monitor the live servers, who patch the live servers, who take care of emergency issues and that kind of stuff, responsible for the Community team, I was also deeply involved with Marketing, Operations and with dev to a point. My partner was Rich Vogel and I literally sat in the office with him, this far away from him, and between him and I we mad the decisions for the launch of the product and what TOR was gonna become. Rich has since moved on, he’s looking for different things for his future, and so I’m still responsible for Live Service and they also rolled up the development team underneath me. I’ve got 14 years of experience to involve and it’s an awesome opportunity and a super big honor for me. You know, I’m working with guys that quite literally are my heroes in the gaming space. You talked about James Ohlen and having your first interview with James back in 2010. Well, James Ohlen and (I grew up?) playing Baldur’s Gate and KOTOR and other games that were my beloved games before I even got into the industry back in the 90s and James was the guy on those games and now James Ohlen sits three feet away from me, he’s my creative director on TOR, this is his game; and what an honor it is to have this opportunity.
  
Yet it is a big responsibility as well
  
Yeah it is!
  
Because you are actually in charge of making Free to Play a reality.
  
Absolutely
  
That’s how I gather things are, that was your first announcement so I presume that is what your task is specifically. So, how do you plan on accomplishing this?
  
Lot of hard work. I think you hit it on the head. While I have broad responsibility across the development team, you know James is still the Creative Director; he’s the one who decides what the game is, the vision of the game. This is a James Ohlen product if you will and so he’s still deeply, deeply, involved in that. I help to make the decisions around a lot of the business aspects of the game. James and I work very closely together to make sure that the things that he wants to do with the game make sense from a business standpoint. Make sense within the kind of holistic structure of the game and so the Free to Play are both he and I, and the entire team of course, (there is a) giant team behind this, looking at what are the right decisions for taking this game Free to Play. What modifications do we make to the game? What does a Free to Play player experience when he plays the game? What does a subscription player experience when he plays the game? What are the different things that we need to do to keep our players engaged and how can we change the way that we’ve done things in the past to provide more frequent content updates; to give the Free to Play player a great experience, yet entice them pay a little bit here and there … This is all about business so we want a great game experience the people will love for years and years to come. What my actual plans are? Do the right thing for both our subscribers and for our Free to Play player. Do it as quickly as possible in a very high quality manner and provide a great play experience for both.
  
Since we are talking about “as quickly as possible” … Is November the month?
  
What have we said? Fall. Fall is what we’re aiming for. It is all we’ve said so far.
  
At the investor’s call …
  
They said … but it is fall
  
So you are broadening that deadline. Does that mean sooner or later?
  
As soon as it’s done at the right level of quality is when we’re gonna launch that thing and we think that we can hit the fall.
  
You’ve announced several new pieces of content. New warzones, new raid. Is that planned to come out before free to play launches or after?
  
They are not dependent on each other. If you’re a subscriber it doesn’t matter. As a subscriber you get all of that stuff. As a F2P player it almost does not matter either, because as a F2P player the restrictions you have, for example, one of the restrictions we’ll have is we will have a restriction on F2P players about how many warzones they can play in a given amount of time, so when we put out Ancient Hypergates, if you are a F2P player you will have that restriction. So, if you are currently a subscriber, which is the only kind of players that we have, you’re gonna get it no matter what. So, it doesn’t matter (if it’s released before or after F2P). We do not look at it that way. We have a track, a team of people working that are working on those six week content updates and those people, while integrated deeply with what we’re thinking about F2P, are not dependent on it. So, we’re gonna do that as fast as we possibly can, because we believe strongly that players want to see more frequent content updates and than we’re also gonna do the F2P piece as fast as we can also. It is all about Bioware quality. We are not going to launch any of these things until they are ready to go and we have, I think, really strong plans around both right now.
  
You answered a lot of question about the F2P model that you are going to be providing, but there are still some small things that we would like to find about. Will subscribers have to play for any kind of content? So, while it was just a subscriber game you would pay for a major expansion, but right now; I am guessing you are currently focusing more on smaller content…
  
Yes
  
What (if anything) will subscribers have to pay for after F2P launches?
  
I wish I had a solid answer for you on that. We’re still in discussion about some of the larger content updates that we’re planning. Great example is the planet Makeb. We’ve talked about Makeb, we have a lot of plans around Makeb. I wish I could give you more details, but I can tell you that I think the playerbase is going to be really, really pleased. More story content. New and interesting things for the players to do. More systems and interesting functions in the game … I can’t go into a lot of detail, but around things like that … This is a pretty big piece (of content). It is probably all that I can say. It is definitely still for discussion whether we sell that to the subscriber or the subscriber gets that for free because it is a big beefy chunk of content.
  
Makeb is going to expand the level?
  
… I can’t talk about that right now. She’ll kill me.
  
I think you guys will be very happy with what we have planned.
  
The one question I have personally is … How do you change a story MMO into a cash shop MMO? Because, you’re introducing a cash shop into a story MMO. There is definitely a process there. If you can talk about that that would be great.
  
I think the core of that is actually fairly simple to explain, though it might be a bit more difficult to implement. If you look at what we’re planning on doing; the thing we’re giving away for free is the story. We talked a lot about … months of deep investigation … what are the restrictions the F2P player has in the game, and there was a lot of people who were saying you’ve got to restrict the story. The story is what it’s all about and therefore you have to restrict it. We actually believe the opposite. We think that the story is so core to the gameplay experience; the love and wonder of what Star Wars is; that breaking up the story in some sort of way is just not the right thing to do. We want that kind of casual player to come in and kind of start to play with the story and get drawn into what they are doing and we’re willing to give that away for free. There are so many other things outside of that that you can do that, that as a subscriber you will get for just being a subscriber, or as a F2P player you can buy out of a kind of À la carte way; you know – here’s a menu of things: You want more bank slots? OK. You want more warzones? OK. Whatever happens to be. So, for us, that is kind of the core of it. Give the story away. Make the casual player understand what that is. Don’t try to monetize that. Monetize all the things around that. I think, actually, as we looked through it is not as complex as you think it is (Ed. Note: converting story mmo to F2P). It is very difficult (Ed. Note to develop that system if it was not there before), believe me, the team is working really hard over there; working day and night to get this done, but it is pretty straight forward to understand once we through everything on the paper and went: “That actually makes perfect sense.” and we feel pretty good about it.
  
The major question about F2P; when any F2P project is announced or talked about is what’s gonna be in the cash shop? Lets just put this question out there in as plain and as simple form as possible. What’s your stance on Pay to Win?
  
Pay to win is not something that we like. I don’t want to unbalance the game by putting things out on the store that somebody can walk in on day one, buy and be the winner. Having said that, there will be some things that we put out in the store that do enhance power value in some way, but not at the top end. Trying to think of a good example. We may put a medium level blue piece of armor on the cash shop for example. We might do that. We haven’t decided and we’re still talking about this, but it’s one of those things it is like … most players will have something better than this anyway, but if you don’t here’s the way that you can get a leg up to at least make you equal with the normal players. That is kind of where our thinking is at, but we are still discussing it. But we do not believe in Pay to Win.
  
I have to ask you this question. It is a really strange thing to have been said. Just a couple of days ago the new General Manager
  
Matt Bromberg
  
He said that you are going to be introducing a new raid, a new warzone and multiple 50+ space battles. What does 50+ stand for?
  
That’s a great question. It’s one way of saying that they are hard mode space battles. They are space mission for players that are level 50, who have done all their space missions. Who have a super upgraded ship and now want a big challenge and I can tell you they are a big challenge.

You answered this already, but I just want to pass this onto you because this is a community question (Ed. Note question sent to us by the community to ask the SWTOR team). I think it is important for me to relate what the community wants me to ask you.
  
I do to.
  
The number one question was: “What’s going to happen with our story?”. Now we have the Epilogue screen. Some people have it for months and they want to see what happens to their companions and…
  
So do I. I’ve seen some of it actually, because we do believe in story and we have plans for story moving forward. Makeb is probably the biggest example of that. Makeb is a continuation of your story.
  
That’s my next question. Why the space missions and not Makeb?
  
The easiest way to say this is there are actually two very different team working on these things. We literally have a team, team catalyst is what they’re called internally, that is responsible for these frequent content updates. There’s a team who is responsible for warzones and flashpoints and some operations and some of the events. This is the team for doing interesting, frequent content updates. We also have a space team. We have a team that all they do is space and they’ve been working on these hard mode space missions for months now. And than we have another team that is working on Makeb. These three teams, while they work closely together, they are not dependent on each other and when one is finished with whatever they’re working on that is when we launch it. Makeb is on its own timeline and on its track and its not a matter of us choosing between the two, it’s a matter of which one is done first. That’s it.
  
One last question. I’ve been following the game for a very long time. There is one marketing story that we’ve heard all that time: “This is a subscription game, we plan to make this a subscription game”. We know how that went. We’ve seen the past 6 months. We’re at a new point of Star Wars: The Old Republic. Going forward you are going to be leading that new push for SWTOR. In your words, tell us about the future of SWTOR.
  
I think that the future of TOR is about lowering the barriers for people that would like to play the game, but are not ready to commit to 15 dollars a month or who are willing to wait for 3 or 4 months for a new content update. Lowering the barriers to get into the game and stay in the game I think is probably the number one piece of the future that I am focused on. Free to play is a part of that, because I think money is a barrier to a lot of people, and so I look at the focus on Free to Play, the focus on more frequent updates, yet a continued commitment to things like story and that is the future of TOR for me. It is a future where we have more people playing than we ever had before, where we have a wide variety of options on how you want to play so you play the way you want to and pay for the things that you want to pay for and enjoy the game you want to enjoy it. That is the future of TOR.

  

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Gamescom 2012 Community Meet & Greet video

Published by under community news,video on Aug. 17. 2012.

There was a community meet & greet held in Cologne, Germany during Gamescom 2012 gaming convention and the SWTOR community team had this little show for us.

One response so far

Ancient Hypergates Gameplay Video

Published by under Breaking News on Aug. 16. 2012.

We’re in Cologne, Germany and we visited the SWTOR booth, where we found level 20 characters fighting it out in a new warzone. The objective of the warzone is to activate the two pylons which then start a countdown before they explode. To save yourself from the explosion all players must go to the middle room where they fight it out until the explosion is over. All the while each kill brings you closer to activating a special end event that will defeat the losing team for good. This last special effect is still not present in the game but we can now show you footage of how the warzone is played in this exclusive video in all its glorious HD quality (and people passing by)

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Chevin In-game Event Teaser Video

Published by under Breaking News on Aug. 13. 2012.


The event is now LIVE!


  
UPDATE: The event is not yet live as of August 13th 2012. at 11AM PST.
  
We have just learned that the Chevin are making their move and that their presence will soon be felt on the Smuggler’s Moon, Nar Shaddaa. The only hint we have is this Imperial News Network clip.

  
From the data-mined information we presume that there will be a race you can participate in. You will be able to choose whether you will run the race for Chevin, Empire or the Republic and based on which faction you represent you will get an appropriate title as well as an achievement unlock for participating in the event and probably completing something along the way. Here are the links to Codex unlocks datamined from the event:
  

  
Here’s the official word on the event released along with the above teaser video:

For a short time only, The Chevin Conglomerate is offering great riches to anyone who brings them rare and unique items. Scattered across all parts of the galaxy, these items must be retrieved before the Chevin return to their home in the furthest reaches of the Outer Rim! Be cautious as some within both the Republic and Imperial governments wonder if there is something more sinister driving the Chevin and their quest to acquire these goods…


  

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Greg Zeschuk Leaves SWTOR, Stays in Bioware

Published by under Breaking News on Aug. 10. 2012.

There was a rumor floating around that one of the good doctors that founded Bioware has left after SWTOR layoffs in May. This has been denied by EA staff. Now, Eurogamer and Gamasutra are reporting that there was a change in roles, not as drastic as one of the founders leaving the company though.

Dr. Greg Zeschuk stepped down from the position of General Manager for Star Wars: The Old Republic in May and is now in Edmonton with his family taking a well deserved break. In an email to Gamasutra he said the following:

With regard to BioWare Austin, I handed off the leadership of the studio to Matthew Bromberg quite some time ago (back in May). Ray [Muzyka, BioWare co-founder] and I picked Matthew to take over and he’s been doing a great job with the studio.

My time in Austin was always planned to have a finite endpoint (my family was still living in Edmonton throughout my time in Austin) and now that I’ve handed the baton to Matt, I will be able to spend more time on a wider range of BioWare games rather than focusing on just one as I did with SWTOR.”

While he was working on SWTOR Dr. Greg spent most of his time in Austin, Texas, while his family remained back in Canada. I would like to thank the good doctor for all he did for the game and the sacrifices he made so we would be able to play it one day.

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Guest on SWATH Radio

Published by under Site news on Aug. 09. 2012.

swath radio logo
  
Several days ago, Crowley, from SWATHRadio.com (home of a SWTOR podcast), sent a call out on twitter to all SWTOR fans and fansites to participate in a megacast to discuss the going “free to play” news. I wanted to participate in that discussion. If there were a lot of people with varying opinions it would be awesome. In the end there were four of us discussing TOR and I started my appearance by saying something like:
  
“Hey guys, nice to mrgh, nergh, wergh, derp, herp”
  
You can listen to the show on iTunes or visit SWATHRadio.com to download it or listen the embedded version.
  
Also, for all of those that read the Deceived editorial can find that being discussed at length. I am glad I got to exchange opinions with other SWTOR players and fans. I wish more fanboys were present to defend Bioware, but they were too shy to show up?
  

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Lower Legacy Level Requirements

Published by under news on Aug. 07. 2012.

gannifari mini pet
  
With today’s maintenance we saw a patch being deployed for SWTOR. These small patches are usually not that interesting because they are just bug fixes or something similar. This time though we saw what might be considered a significant change for Legacy perks. A lot of legacy perks have had their Legacy level requirement lowered considerably. Here are the changes that were introduced with the pathc:
  

  • The Legacy Levels required for experience modifier perks have been adjusted. The ranks now require Legacy Level 2/3/5/7/10 (changed from 5/10/15/20/25).
  • The Legacy Levels required for companion modifier perks have been adjusted. The ranks now require Legacy Level 2/5/8 (changed from 5/10/15).
  • The Capital World and Outlaw’s Den priority transit perks now require Legacy Level 2 (previously 10).
  • The Fleet Vanguard and Black Hole priority transit perks now require Legacy Level 5 (previously 10).
  • The Legacy Levels required for the repair droid perks have been adjusted. The ranks now require Legacy Level 5/8/12 (changed from 10/15/25).
  • The field respec perk now require Legacy Level 5 (previously 10).

  
If you logged in since the servers went online and you transferred your character during the free character transfer you should also be welcomed by 25 Black Hole recommendations and Gannifari mini pet in your in-game mailbox.
  

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Deceived

Published by under Editorial on Aug. 03. 2012.

I would like to offer my sincerest apologies to anyone that ever decided to buy or spend any money on Star Wars: The Old Republic on account of my fansite influencing them to do so. I am sorry, I have deceived you into giving money for something that will be free in a few months. I chose to believe everything Bioware was telling me about SWTOR and I supported it wholeheartedly by telling people it is a great product that will last for years and years to come and that investing money into it will bring joy into your gaming life. It will still bring joy to gamers, as a free offering, and that is a huge difference.
  
We, the first customers of SWTOR, have given about $90 to EA and Bioware on average (game cost + three month subscription to average things). Money none of the people playing from November 1. will have to pay. That is why I feel like I deceived you.
  
I have supported and recommended SWTOR to everyone for one simple reason. All along we were promised a top notch product that will justify paying a monthly fee. We have seen many MMORPGs of the past not reach the highest quality at release. Age of Conan was unfinished past level 20, Warhammer Online was boringly easy, Star Trek Online had only the space combat done well out of all the parts of the game and so on. Star Wars: The Old Republic was not to repeat these mistakes. It had 200 million in funding, it had people that brought us KOTOR, Dragon Age, DAOC, Ultima and many other great games working on the project. It was hailed as a pivotal product for Electronic Arts. Some of the people working on the game even got permanent tattoos displaying their full commitment to the game.
  
We were all deceived.
  
Past the first month subscription numbers started to plummet. There were things that needed to be done in the game that took way too long to be done (more on that in another article) and people simply voted with their wallets. Apparently, SWTOR did not warrant a monthly subscription. The game is not half that bad to be honest. Maybe the subscription model is dead. If anyone should have known this it was Bioware and Electronic Arts. They should not have deceived us by saying they have something we will want to pay a monthly subscription for.
  
Not even six months after release we saw the first people from Bioware, Austin get fired. Electronic Arts started cutting expenses and changing direction for SWTOR. John Riccitiello labeled SWTOR as one of the top 10 products for EA (but not a top 5 product) and started firing people. So much for Electronic Arts’ full support for the project and the game. What was to be an ongoing service for years to come was being crippled 6 months into the service going live. Bioware was deceived into believing they have time to fix the problems and take SWTOR in the right direction. I am guessing month 3 was when support stopped. By month 8 not many original people are in Bioware, Austin anymore and EA has changed its stance towards SWTOR from flagship product to disappointing. In MMORPG world this is a very short time and going F2P after 10.5 months is like straight to DVD for movies.
  
Sticking to that movie analogy, SWTOR is the Waterworld of the gaming industry.
  
I can understand Electronic Arts’ logic. They were deceived into believing that Bioware is capable of delivering a world class product that will create over a million subscribers in years to come. Obviously that did not happen within the timeframe EA thought as comfortable for them.
  
I feel that I need to make one thing very clear. This article is not about SWTOR being a good or bad game or about Free to play model and what it means for SWTOR (it is a very natural progression and a very good thing for gamers). This is about everyone being deceived and the announcement about Free to play bringing that to light. If you check out this Gamespy article they have a very nice layout of all the Bioware quotes from past talking about free to play. What Bioware has been telling us all along (for the past two years) is that free to play might be the future, but they have a product that warrants a subscription. They back-paddled only 8 months into release and switched their story completely (firing half the staff along the way). This tells us that they are capable of deception , or are completely incompetent. Either way, it is now obvious the only price you should have been paying for SWTOR is FREE.
  
P.S. I had the honor of having dinner with Stephen Reid and David Bass in Austin. I had the privilege of interviewing James Ohlen and asking questions to Damion Schubert, Daniel Erickson and Blaine Christine. I chatted with the writers of the Old Republic. All of those people were very passionate about the game they were making. They loved it very much and they lived and breathed that game. That is why I believed them and believed in them. That is why I wholeheartedly supported SWTOR for the past 2 years and recommended it to everyone. That is why I find this a bit tragic, because apparently loving your work does not necessarily translate into success and than all the love is forgotten and everyone is just feeling deceived.
  
DISCLAIMER: All the opinions and conclusions in this article are that of its author. The author reserves the right to be proved he is wrong and is willing to hear the opinions of others on the subject. Please leave your comments in the comment section bellow.
  
UPDATE: You can hear me talk about this article and the reasons I wrote what I wrote in a podcast with SWATHRadio.com You can find the podcast on their website or download it here
  

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EA Q1 FY13 Earnings Call Analysis

Published by under Editorial on Aug. 01. 2012.

Before going in deep into making an educated opinion about SWTOR’s conversion to a F2P model I wanted to go over what happened at yesterday’s EA Earnings call. You can find the recording of the call as well as all the documentation at http://investor.ea.com/ . I will try and list the facts as they happened and offer my analysis of the events.
  

  1. 1 hour before the earnings call began it was announced that SWTOR will be adopting a F2P model alongside its regular subscription model and that it will be introducing a cash shop
  2. John Ricitello, CEO of EA, said the following in his fourth sentence of his speech to the investors: “The disappointing results of Star Wars: The Old Republic were largely offset by a powerful performance from Battlefield 3 Premium service
  3. No exact number of subscribers was revealed but this was said: “Mentioned break even point was 500,000, SWTOR is well above that but under 1 million total subscribers. Offering two-tiered pricing plan in November.”
  4. SWTOR and BF3 were mentioned again in the following sentence: “Our diversity allows us to make up for a miss on one franchise (SWTOR) with a hit on another (BF3)”
  5. EA lowered their expected revenue and profit margins for the quarter and this is what they said about why they did it: “Star Wars is the primary driver for adjusted guidance to a lower number.”
  6. There was a question near the end about the future of Star Wars and this is what Frank Gibeau had to say: “The idea with F2P is to open the funnel and get some of the players back that we lost to churn. We anticipate that the mix between subscriptions and free to play are going to be balanced but we don’t foresee free to play revenues as incremental to anything that we discussed in the call.”

  
Lets analyze this information. Less than an hour before the investors call we find out that SWTOR is going F2P only 8 months after its launch. This is a major change of strategy and direction only 11 months after the game launched. Never has there been so much money invested, nor strategy about the subscription plan so quickly changed in the history of MMORPG games. The closest to come to this time frame is DC Universe Online by Sony Online Entertainment.
  
The next thing that happened is that CEO of Electronic Arts, owner of Bioware and the one that paid for development and marketing of Star Wars: The Old Republic, said in his fourth sentence of the address to the investors that SWTOR had disappointing results. The CEO of EA chose not to downplay how bad SWTOR is doing and basically opened his address to the investors by blaming SWTOR for disappointing results. Further into the investors call we also learned that they blame SWTOR for not reaching their revenue guidelines. This is huge in every way. When a CEO says something like this about one of company’s products this probably means the product is being discontinued at best. Combined with the fact that they fired half the people in Bioware, Austin, including higher-up staff, we see a company blaming and punishing everyone involved in a project for bad results and acting accordingly.
  
The subscriber numbers were not explicitly mentioned. We were given a range of bellow 1 million (which means out of 2 mil boxes sold they retained less than 50% customers), but well above the 500.000 bottom line they mentioned during their last investors call. This statement makes no sense when we calculate in the facts that they fired half the staff and announced one of the fastest conversions to F2P in MMO history. The moves they are making tell us that SWTOR is trending towards well bellow their bottom line and they are doing damage control right away. Their actions tell us that EA has labeled SWTOR a failure and is now just salvaging what can be salvaged.
  
The last thing I wanted to discuss is the statement by Frank Gibeau on what they expect in SWTOR’s future. This part is important “we don’t foresee free to play revenues as incremental to anything that we discussed in the call“. This tells us that EA does not believe in the Free to Play model as the one that will bring them significant increase in revenue and that they are probably doing it just to salvage the situation the best they can and perhaps get a few more dollars in the process.
  
Conclusions:

  • EA blames SWTOR for not meeting its Q1 goals and calls SWTOR’s performance disappointing
  • EA anticipates that at current trends the subscribers would go bellow the bottom-line number of subscribers needed for the game to keep operating
  • EA is making moves to salvage the situation and is now doing damage control and not trying to “fix” the game or “improve” the gaming experience
  • EA does not believe in the F2P model for SWTOR

  
These are all terrifying conclusions for any fans of Star Wars: The Old Republic. I will be discussing the impact of these conclusions on the game itself and its future in my next article tomorrow. In the meantime please share with me your opinions in the comments section. I would love to hear everyone’s take on what happened during the investors call yesterday and what impact it will have on SWTOR’s future.
  
DISCLAIMER: All the opinions and conclusions in this article are that of its author. The author reserves the right to be proved he is wrong and is willing to hear the opinions of others on the subject. Please leave your comments in the comment section bellow.
  

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