James Ohlen, lead designer in Bioware, talked to IncGamers and gave us some food for speculation (I swear, they have fed our speculations so much I will miss it once the game goes live) concerning endgame content. The full interview is expected later on this week but it is interesting to read what he had to say on the subject:

I know some people are worried, for example, about the elder game [and are asking] ‘what happens in the elder game, what happens when you get to the highest level?’ We do have a plan for that and we will be revealing it in the future.
…
Don’t worry, it’s not like we’re ignoring that. We have a lot of hardcore MMO players who have like five level 80 WoW characters, so it’s not like we don’t have the knowledge of what we need to do in terms of the elder game and other aspects of our game.

Five level 80 WoW characters , pfffftt, n00bs.